In advertising, be it film or stills, it comes down to supporting the core creative idea the best way possible.
Getting entrusted with both stills and live action for a campaign, forces me to look at it from different angles, which always benefits both.
A good example is the client Evergood, a premium coffee producer I’ve had the pleasure to work with for several years now. Here are some samples of stills from the campaigns we’ve worked on together. The long format films can be found under REELS, subcategory, BIGGER.